Gimmick

Well thought out, but you can still play games through it so it is easy to defeat; 2 out of 10.

Has LEDs inside and plugs into the phone's Lightning port, but the glow is not very bright.

Likes the idea of a wireless, remote-free TV but thinks sticking it to the wall with a battery-powered vacuum is a flawed idea.

The glasses-free 3D was a magical effect, but it was a gimmick that confused buyers and was awkward to use.

A brown goo for sweaty palms that stained his hands and trousers and did not feel like it would work.

A working bowling ball Wii controller he scored zero out of ten and called pointless.

A custom novelty keycap with no use, rated minus 100 out of 10.

Impressive first foldable with a great hinge and sensible shape, but still a novelty with poor third-party app support and he would not rec…

Plausible on paper, but he thinks transparency is a gimmick that would force too many compromises to ever sell, though he still kind of wan…

A 0.15cm wallet that is very cool but borders on being a 3D printed clip.

A 0.5cm mouse that is an incredible novelty, but he struggled to see who would buy it.

A novelty giant enter key that was disappointing to press.

He sees Ubisoft Quartz as a way for Ubisoft to take a cut, with NFT items that can't carry over between games.

Mouse with a built-in fan that is silent but weaker than he expected.

It worked technically, but nobody needed computer smells, so 3 out of 10 fail.

Not his taste, but the precision of placing a thousand Swarovski crystals and gold plating blows his mind.

A piece of plastic sold as an anti-smartphone; he finds it silly but admits the marketing worked.

Sponsored review of a tiny, versatile magnetic camera that he likes as a concept, though £299 feels like both a lot and a little.

A striking concept phone with a brilliant camera, but the wraparound screen creates more problems than it solves for now.

He thinks the transparent TV makes little sense, since it mostly shows the cables in your wall, but likes the experimentation.

Probably not a good phone, but the thermal camera is a seriously cool feature.

First flexible AMOLED phone, but just a Note 3 with a smaller battery, no S Pen and a higher price; 4/10 fail.

Innovative showpiece with disappearing cameras, but he sees little practical benefit and says it is not the most exciting concept phone.

Finds Vivo's detachable camera weird and unconvincing, but certainly not boring.