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Googlemodular smartphoneLast featured Aug 2019

Google Project Ara

I'd skip itI'd give this a miss.

An exciting modular idea that was too complex to work, rated a 4/10 fail since it never reached a final product.

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Price when I covered it
Not mentioned
Featured in
2 videos · 2018–2019

What I liked

  • modular and customisable
  • would reduce upgrade costs
  • environmental benefit
  • Swappable parts like camera or battery
  • Upgrade processor without replacing phone

What I didn't

  • too much complexity
  • frame might cost as much as the components
  • never a final product
  • Thicker and bulkier design
  • More expensive for same specs
  • Cancelled in late 2016

In my words

Straight from the video. Tap a timestamp to hear me say it.

“project ara is also getting a 4 out of 10”
10 Epic smartphone fails we'll never forget. 3:51
“a truly exciting prospect”
10 Epic smartphone fails we'll never forget. 2:41
“number two is project ara every geeks dream smartphone”
EPIC Smartphone FAILS that people will never forget. 3:42
“a modular phone will also end up being much more expensive than a non modular phone for more or less the same specification”
EPIC Smartphone FAILS that people will never forget. 4:45

Every time I covered it

Most recent first, so you can see if my view has changed.

  1. 2:41
    10 Epic smartphone fails we'll never forget.

    An exciting modular idea that was too complex to work, rated a 4/10 fail since it never reached a final product.

    Watch this bit
  2. 3:42
    EPIC Smartphone FAILS that people will never forget.

    A dream modular phone that was cancelled, with thickness, cost and manufacturer incentives explaining why it likely never made sense.

    Watch this bit
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