How Tech Companies Lie to You.

Used as an example of 'imaginary spec' marketing, mixing best range and speed with the lowest price.

Used as the example of a '1-inch' sensor that is really a much smaller 1-inch-type sensor.

Its privacy display is a rare example of a software feature that needed real hardware changes.

Apple's 'up to eight times faster' claim compares against the M1 from five to six years ago, hiding the real gain over the M4.

Called the thinnest iPhone ever, but an iPhone 7 is thinner once you include the camera bump.

Honor's 'world's slimmest foldable' claim excluded the camera bump and screen protectors, and Samsung's was actually slimmer.

Its marketed 6,000 nit peak brightness looks no different from a Galaxy S25 Ultra in everyday use.

With a 2,600 nit peak claim, it looks just as bright as the Honor Magic 8 Pro in everyday use.

Its headline 140x zoom is a meaningless number, and at 40x it looks worse than an iPhone.