21 Mar 2023 · 3.5M views · 15:08
What ACTUALLY Makes Apple Events Special.
3 products in this video, in the order they appear. Tap a timestamp to jump to the bit where I talk about it.
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In this video.
Samsung Galaxy S23 UltraUsed as an example of Samsung under-selling a notable upgrade, its improved speaker system, at launch.
Apple iPhone 14Used as an example of Apple framing last year's chip as a benefit, which he calls one of his favourite Apple moments.
Xiaomi 13 ProCited as an example of a launch event that leans on comparisons to the previous model without the reference point Apple has.