25 Feb 2023 · 6.5M views · 12:04
Why Everyone is Buying iPhones now.
6 products in this video, in the order they appear. Tap a timestamp to jump to the bit where I talk about it.
Watch on YouTubeIn this video.
Apple iPhoneExplains why iPhones are gaining share, saying the battery, cameras and screen are now good enough that few barriers remain.
Apple iPhone SEMentioned as Apple's deliberate entry point of around $400, which keeps the brand feeling aspirational.
Apple AirTagUsed as an example of Apple's network effect, since location accuracy improves as more Apple devices exist.
Apple HomePodCited as an ecosystem product that lets iPhone users hand playback straight to the speaker.
Samsung Galaxy S22He pre-ordered it and used the free earbuds bonus as an example of how freebies devalue a product.
Samsung Galaxy Buds ProReceived free with his S22 pre-order and found he valued them less because they were thrown in.