11 Jul 2020 · 4.5M views · 15:05
The Apple Master Plan.
5 products in this video, in the order they appear. Tap a timestamp to jump to the bit where I talk about it.
Watch on YouTubeIn this video.
Apple PencilHe uses the Apple Pencil's weight distribution as an example of hidden work that makes things feel simple.
Apple iPhone 11He praises the iPhone 11's hidden 60fps video processing as an example of Apple keeping things simple.
Apple AirPodsMentioned as part of Apple's ecosystem, with spatial audio coming in an update.
Apple Watch EditionHe says most people would call the Apple Watch the best smartwatch full stop, not just for iPhone owners.
Apple iPhone SE (2020)He sees the iPhone SE as Apple's affordable upgrade option, designed to keep old iPhone users and lure Android users into its services.