Flagship

Premium build with ceramic and aluminium and a slider camera, plus a nicer box, but shares the older-flagship battery and support risks.

The marketing was misleading, but the phone itself is good value for just over $200.

Likeable in the hand with a tall display, but the camera is less reliable and battery life is weak.

The Exynos versions of Samsung flagships lag the Snapdragon ones by up to 20% in battery and performance.

Very similar to the Ultra but smaller and cheaper, with a camera that trades blows with it.

A thousand-dollar flagship with little missing, which could be top level if the software is good.

Superb zoom and night photography even months later, though the US ban makes him advise waiting.

Interested in the extra 3x and 10x zoom cameras and ceramic body, but he has not used it yet because it is stuck in customs.

The Snapdragon version is clearly the better phone, with stronger performance, cooler running, slightly better photos and much better batte…

The Exynos version runs hot, throttles in long gaming sessions and has worse battery life and slightly weaker photos than the Snapdragon mo…

Futuristic-looking phone, but the company's claims far outstripped what it delivered.

Not BlackBerry's worst phone, but it embodied their failure to grasp the importance of apps.

A weak follow-up to the HTC One that helped seal HTC's decline.

Believes Apple's reasoning was genuine, but secrecy made it look malicious.

The larger Pixel 4 with the better battery, which he sees as the sensible choice if battery life matters.

The smaller Note 10 is solid but its 1080p screen is an odd fit for a flagship price.

The Aura Glow version is bold and colourful but not his favourite; he finds the Note 10+ sleek in a sneakier finish.

A well-thought-out limited edition that he thinks is fairly priced for the extras, with a themed UI and a lightsaber-style red S Pen.

Nicer materials, front-facing speakers and a better camera, though sales were still modest.

An awkward design experiment gone wrong with inconsistent packaging, rated 4 out of 10.

A big design change with packaging that felt like an afterthought, scoring 5 out of 10.

One of the best displays on the market, with a camera that keeps improving through updates and good battery life.

Much more expensive than the S10 Plus but a better phone all round with a bigger display, battery and faster charging.

A big step forward for Zenfone with cleaner software, huge battery and a flip camera, but the LCD panel isn't the best.