Threads

Name: Threads
Brand: Meta

Worth it if…Worth it, with caveats.

Launched at the perfect moment but unfinished, so it failed to keep users and overtake Twitter, though it still has a sizeable audience. He gives it eight out of 10 as a fail.

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Links go to Amazon UK for United Kingdom.

Price when I covered it: Not mentioned
Featured in: 2 videos · 2023–2025
Category: Software & AI · Apps & services

What I liked

Fastest growing app in history
Around 100 million daily active users
Zero ads at launch
Easy to start thanks to Instagram follower carry-over
Simple, smooth and pretty bug free
Made him post far more than on Twitter

What I didn't

No trending topics, hashtags or search at launch
Users drifted back to Twitter
Missing key features like trending topics
Not available in the EU
Not very customisable
Heavy data collection with no way to opt out

In my words

Straight from the video. Tap a timestamp to hear me say it.

“if you don't beat the bird you've lost to the bird”

13 Tragic Tech Fails that need to DIE 21:07

“the threads app as it is right now is doing a lot of things better than the competition”

Why Threads is a bigger deal than you think. 9:30

Every time I covered it

Most recent first, so you can see if my view has changed.

19:45
Worth it if…8 Feb 2025 · Full review
13 Tragic Tech Fails that need to DIE
Launched at the perfect moment but unfinished, so it failed to keep users and overtake Twitter, though it still has a sizeable audience. He gives it eight out of 10 as a fail.
Watch this bit
0:00
Worth it if…7 Jul 2023 · Full review
Why Threads is a bigger deal than you think.
Threads does the basics better than Twitter right now, but he is wary of Meta's data habits and the power it would gain if Threads wins.
Watch this bit