Why Threads is a bigger deal than you think.

Threads does the basics better than Twitter right now, but he is wary of Meta's data habits and the power it would gain if Threads wins.

He says Instagram started as a unique way to keep in touch with friends but has become another glorified vertical video app.

He feels Twitter has got worse, with more ads, bots, paid verification and viewing limits, so it no longer feels like home.

He thinks Facebook is far worse than Instagram, packed with ads, irrelevant suggestions and poor reporting tools.