Is your Smartphone Overpriced?
5 products in this video, in the order they appear. Tap a timestamp to jump to the bit where I talk about it.
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In this video.
Samsung Galaxy S20 UltraUsed as the main example of the 'luxury effect', with a price up to $1,600 that Samsung justified by calling it unlike anything else.
Apple iPhone 11 Pro MaxUsed to show how selling costs and taxes change price by country, from about $1,380 in Mexico to the equivalent of $1,880 in the UK.
OnePlus 8 ProUsed to illustrate how much cheaper phones are in India (about $785) than in the UK (about $1,120).
Samsung Galaxy S20Used as a cost breakdown example: £800 in the UK with roughly £340 of components, and about 10% profit per phone for Samsung.
Apple iPhone XCited as the phone that started the 'luxury effect' by launching at $1,000 and being pitched as a luxury item.