8 Jan 2018 · 283K views · 5:56
How OnePlus succeeded when they should have failed.
4 products in this video, in the order they appear. Tap a timestamp to jump to the bit where I talk about it.
Watch on YouTubeIn this video.
OnePlus OneIts launch was a huge success, selling 1.5 million units in 2014 against a forecast of perhaps 30,000 to 40,000, with no traditional advertising.


