OnePlussmartphoneLast featured Aug 2019
OnePlus One
I'd buy itI'd buy this.
A more shocking and impressive phone for its time, with great customisation and value, but dated cameras and performance now.
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- Price when I covered it
- $299
- Featured in
- 5 videos · 2017–2019
- Category
- Phones · Flagship
What I liked
- Crazy low price
- Standard flagship specs
- Smart marketing
- unusual exciting design
- well-presented box
- Looked unlike anything seen
What I didn't
- pasty yellow portraits
- weak camera
- no fingerprint scanner
- Bleak photos with slow shutter
- Weak colour reproduction
- Struggles with modern graphics
In my words
Straight from the video. Tap a timestamp to hear me say it.
“they still managed to get that media coverage through a crazy low price and smart marketing”
“I've got to say I like the box it's kind of unusual in terms of form factor”
“their first phone really did embody this mantra”
“the oneplus one had sold 1.5 million units”
“it's a phone that really stood out in a lot of ways it's design it's customized ability and of course its price”
“the oneplus one actually has better audio output than the 5 T”
Every time I covered it
Most recent first, so you can see if my view has changed.
4:53Why the most Innovative Smartphones fail.Held up as the right way to enter the market: a standard flagship-level phone with a very low price and smart marketing.
Watch this bit
2:53Mystery Unboxing from OnePlus.The original, exclusive invite-only phone with an alien design, weak cameras and no fingerprint scanner, but a box he likes.
Watch this bit
6:42The Secret strategy of OnePlusThe first OnePlus phone embodied the revolution mantra with unique looks, top specs and a £249 price.
Watch this bit
3:04How OnePlus succeeded when they should have failed.Its launch was a huge success, selling 1.5 million units in 2014 against a forecast of perhaps 30,000 to 40,000, with no traditional advertising.
Watch this bit
0:00Oneplus 5T vs Oneplus 1 - 3 Years Later.A more shocking and impressive phone for its time, with great customisation and value, but dated cameras and performance now.
Watch this bit
Why it's on these shelves
- Value king
“and of course its price”
▶ 0:00
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