ApplesmartphoneLast featured Sept 2026
Apple iPhone 17
I'd buy itI'd buy this.
Winner of the glow-up award, with a much better screen and doubled storage for the same price.
Searches Amazon with my affiliate tag, so I may earn a small commission. It doesn't change what I say.
Links go to Amazon UK for United Kingdom.
- Price when I covered it
- $899
- Featured in
- 9 videos · 2025–2026
- Category
- Phones · Flagship
What I liked
- 120Hz display
- Better selfie camera
- Much improved screen
- Doubled base storage at same price
- Still worked after the smoke bomb
- 256GB storage
What I didn't
- Under 9 hours of battery
- Price now $100 higher
- Less battery life than the Pro Max
- Colours were a little bland
- Gap over the 16 smaller than expected
- Doesn't show Apple's claimed 36% improvement
In my words
Straight from the video. Tap a timestamp to hear me say it.
“the honestly pretty fantastic iPhone 17.”
“There's never been such a sudden obvious best time to upgrade.”
“Did say the colors were a little bland this year.”
“Can't believe this still works.”
“The base iPhone 17, which also now has the same 256 gigs of storage and almost all the features really of the Pros”
“the iPhone 17 isn't really outperforming the iPhone 16 at all”
Every time I covered it
Most recent first, so you can see if my view has changed.
2:02iPhone 18 Pro Unboxing - This Needs ExplainingBase model dipped under 9 hours and sat mid-pack for charging speed.
Watch this bit
8:33iPhone Duo/18 Pro Hands On - I wasn’t readyMentioned as the camera-setup comparison for the Duo, and noted to have risen from $799 to $899.
Watch this bit
11:38I tested every new Apple Product!Described as honestly pretty fantastic and the better buy over the 17e.
Watch this bit
0:55The BEST Smartphones of 2025!Winner of the glow-up award, with a much better screen and doubled storage for the same price.
Watch this bit
0:12Smartphone vs Smoke BombThe iPhone 17 was caked in smoke bomb residue but still worked afterwards, and he joked the colours were bland this year.
Watch this bit
10:17iPhone 17 Pro Review - Something’s MissingThe base iPhone 17 has almost all the Pro features for $300 less, making the Pros an optional upgrade.
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0:14iPhone 17 Ultimate Battery Test!Better than the 16s but by a smaller margin than he expected, at 10 hours 28 in fifth place.
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0:00iPhone 17/Air/Pro Unboxing - What Apple didn't tell you!A solid upgrade with faster charging, a useful square selfie camera and better performance than the pricier Air, though the anti-reflective coating is modest.
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0:00iPhone 17/Air/Pro Hands on - Everything’s changedFar better than expected, now a full pro-level iPhone and the best value in the lineup.
Watch this bit
Why it's on these shelves
- Value king
“is a full $300 cheaper than them this year”
▶ 10:19 - Value king
“this is by far the best value phone in the lineup”
▶ 3:31
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