The Secret strategy of OnePlus

Used as an example of a pricey special edition that makes the standard model look like better value.

An upcoming phone expected to look like great value thanks to the McLaren edition anchoring prices.

Discussed as the base model whose price makes the McLaren and the newer OnePlus 7 look comparatively good value.

Cited as the example of OnePlus staggering colour releases, from midnight black to Star Wars, sandstone white and lava red.

The first OnePlus phone embodied the revolution mantra with unique looks, top specs and a £249 price.

Very similar to the OnePlus 6 on paper, with a higher screen resolution and an ultra wide lens, yet it was criticised for failing to stand out.

Compared with the LG G7; OnePlus succeeded through how it pitched the phone, not through better hardware.